Branding a custom glass bottle isn’t cheap. Often there are minimum order amounts that require brand owners to warehouse inventory. Even small changes rack up costs and can make a project financially unfeasible.
Whether served on-premise or at home, high-quality branded glasses enhance the drinking experience and help create lasting impressions on customers. Featuring logos and designs, these functional pieces are powerful marketing tools that strengthen branding.
Branding
Branding isn’t just about showcasing your product on shelf; it’s also about crafting stories and experiences that capture and engage attention. Whether you operate a quaint local brewery or a sophisticated distillery, creating memorable interactions at every customer touchpoint is essential for your business to drive growth.
Custom bottles are a powerful branding tool that can help your brewery or distillery stand out in the marketplace. They offer a distinctive, iconic look that encapsulates your brand and accentuates your package design. Additionally, a proprietary bottle can serve as a strong anti-counterfeiting measure.
The right glassware can elevate the drinking experience for your customers. Think of Stella Artois’ branded beer glass or Sierra Nevada’s and Dogfish Head’s famous IPA glasses. These specialized printed glasses give beer aficionados the perfect presentation of their brews. They can also be used to showcase lagers and pilsners in an upscale light, showcasing their clarity, color, and aromas.
Design
Custom glass solutions deliver on a wide range of benefits, from increased functionality to enhanced aesthetics. High-quality, bespoke glass elements can even increase property value.
Whether your brewery serves up pilsners, tulips, or barrel-aged stouts, customized glassware helps bring your branding to life and elevates the tasting experience for customers. And if you sell your beer or spirits at events, branded glassware can make your brand name and message memorable beyond your brewery’s walls.
Clearly communicating your vision for your project to your glass fabricator is essential to making sure they produce the desired piece to your exact specifications. For shapes, it is generally best to provide a hard pattern that is not quite the final shape (similar to how a seam allowance on fabric is provided). This allows for the fabrication process to leave a little extra material around the edge of the glass, similar to a seam on a t-shirt. This allows for the pieces to be finished and reassembled.
Production
Adding custom-decorated glassware to your brewery’s repertoire strengthens your branding while offering functional pieces that your customers will enjoy. Whether it’s customized Glencairn glasses that enhance fandom gift box with glass the tasting experience, tulip glasses to highlight the aroma and head of IPAs or snifters to showcase your barrel-aged offerings, custom glassware helps establish brand recognition long after your brew is gone.
Having your own proprietary bottle design translates into an iconic image that encapsulates your brand identity. A custom bottle also protects your product from counterfeiting by providing a distinct look that is difficult to replicate.
Clearly communicating your vision for the glass piece with your fabricator helps them produce the perfect pieces for your specific application. For simpler shapes, a sketch on heavy brown paper is often enough to move forward. For more intricate designs, a hard pattern is often required. Depending on your project, this may include a cardboard pattern or DXF file. Glass thickness can also impact the shape and function of a piece, so providing an accurate measurement to your fabricator is important.
Packaging
With its distinctive shapes and eye-catching colors, custom glass adds visual appeal to any building or space. Whether used for table tops, larger insulated units, shelving or framed shower doors, it’s a great choice to create a unique look that complements the architecture and interior design of your business.
Craft beer and spirits companies are increasingly embracing their own individual identity by partnering with bottle suppliers to create personalized packaging that supports their brand’s image and story. From embossing to creating new bottle shapes, a custom liquor bottle supplier can help you create a bespoke look that’s sure to stand out in a crowd.
Every brewery or distillery has its own vibe, from industrial-chic brewpubs in rehabbed warehouses to cozy rustic taprooms on the farm. Let Dualite bring that personality to life with signage that reflects your brand. From laser-cut steel letters with an aged patina to sleek halo-lit channel signs, we offer a wide selection of materials and styles that complement your brand.
